How to use IC?

Two decades of research in behavioral science came to the conclusion that individual brainstorming is more effective than group brainstorming.

• groups with individual members developed more ideas
• reason is production blocking - only one person can talk at a time; listening to discussion leaves less time to come up with original ideas
• electronic version bypasses production-blocking problem - you can glance at group members contribution at convenient time

pg. 83,84

Group brainstorming on Internet is killer application if you want to develop ideas.